Showing posts with label Singapore Grand Prix. Show all posts
Showing posts with label Singapore Grand Prix. Show all posts

Monday, September 29, 2008

Bright Lights and Fast Cars

I have never been interested in cars, which probably explains why I like and drive the car that I drive. Therefore when Singapore announced that it would host a Formula One Singapore Grand Prix, it made no impact on me. All I knew about Formula One then was that Lewis Hamilton is a hot British driver, and Kimi Raikkonen has mesmerising eyes (so my colleague tells me).

Singapore was planning to hold Southeast Asia's first street race
à la Monaco - whose Formula One street race is dubbed "the crown jewel of Formula One". Everyone (even a non-enthusiast like myself) knows that Monaco's Formula One is famed for its celebrity-studded parties, glitz and glamour. So how could Singapore, known for its staid nightlife, efficiency and cleanliness, hope to compete against that?

For one, we decided to hold it at night and make Formula One history.

The well-oiled machinery that is Singapore, and the efficiency of the Singapore organisers were definitely a boon in this case. As the weeks drew increasingly closer to the dates of 26 - 28 September, Singapore began to prepare itself for this event on a scale that was unlike any other event ever hosted on our tiny island-state. Massive roadworks and upgrading projects were undertaken with an aggressive timeline. In the final days, the lighting systems were tested and it was exciting to think that the very same road my humble Honda was driving on would be the self-same race track of the souped-up Ferraris, Renaults and Mercedes.

Nearing the race dates, all anyone could talk about was this or that F1 party or event. Many lifestyle companies were gearing up for corporate events on a scale and budget never heard of before in Singapore. Various celebrity performers (Chicane and Emma Shapplin to name a few) were flying in for special appearances and performances. I saw Jackie Chan arrive at The Fullerton Hotel on the eve of the Formula One races. We were beginning to feel like a cool and fun place!

On the first evening of the races, I walked around the Financial District where part of the race would pass through. I could hardly believe my senses. The excitement in the air was palpable, and the atmosphere was simply buzzing. People milled about, and everyone seemed eager with anticipation for the practice sessions and a chance to hear the engine roaring as the race cars whizzed by in a lightning speed blur.

The three days passed quickly and every single day, there was a sense of festivity. Every evening, bars and clubs were filled with a boisterous crowd of locals, expatriates and international visitors. Every day, guests would go out and shop or visit the local sights in Singapore. Things were bustling in Singapore, recession looming or no.

Someone asked me, how does this benefit the heartlander*? Afterall, the heartlander is not going to shell out a few hundred dollars for an F1 walk-about ticket to enjoy the hubbub of Formula One. True as this may be, the coming of Formula One to the shores of Singapore has much wider repercussions than whether the average Singaporean suffers from a few days of traffic jam.

In the midst of international financial turmoil and economic crisis, we managed to pull off an event of international standing that felt both glitzy and prestigious. We attracted a record number of visitors who came to Singapore and spent money in Singapore. More importantly, they enjoyed themselves. The initial feedback in the news indicated a general sense of enthusiasm and anticipation from the drivers about the Singapore Grand Prix. Other commentators have dubbed Singapore as undoubtedly a strong competitor of the Monaco street race. That's quite an endorsement! I believe we have a ways to go to challenge Monaco, but Monaco does set the standard for us to aspire to.

To date, Singapore has played host to many high-profile events, including the 2006 IMF/World Bank annual meetings as well as the 117th International Olympic Committee Session. While these prestigious events gave Singapore some degree of visibility on the world map, all of these fade under the bright lights of the Singapore Formula One Grand Prix.

Although a heartlander may not be able to afford tickets to the Formula One, the race still changes our lives in subtle ways. Watching the race coverage on television, the helicopters showed Singapore from the air - a gorgeous, glittering city skyline as I've never seen before in my entire 23 years living in Singapore.

Apart from invoking a sense of patriotism and national pride that the orchid motif batik shirt "national dress" never quite achieved, the race has finally put Singapore on the international map of cool places. The trickle-down effect of the money spent on tourism and the lavish corporate events have also benefited the heartlanders directly. It also gives Singapore and Singaporeans the international exposure that could be the key to pushing us - as a society - to the next level. No other event in Singapore has come close to this.

I don't know about anyone else, but I am definitely looking forward to Singapore Grand Prix 2009, when I'm sure the organisers will do an even bigger, better race!

*Heartlander: Defined as a Singaporean who is generally poorer, less educated, either working class or lower-middle-income, speaks Singlish, lives in government housing estates, and has a local (rather than global) perspective on political, economic and cultural issues.